


The Problem
Psyllium husk works for a smooth poop but it's gritty, bland, and boring.
The Solution
The craft brewery of psyllium husk.
New flavors & formats monthly: Powder, bar, jam.
No "natural" flavors.

“You are never more yourself than when you're taking a ****. You have that moment where you realize, This is me. This is who I am. You can pee without giving it a second thought, but not so with ****. Have you ever looked in a baby's eyes when it's ****? It's having a moment of pure self-awareness.”
Trevor Noah, Born a Crime
Too many people are robbed of this moment. We are trying to give it back.
Bowel Briefs
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Fiber Is the New Protein. But Only If It Tastes...
The Economist recently wrote this interesting tidbid relevant to any food brand "Catering to protein-rich diets is a tasty business". Essentially, the rise of GLP-1 weight-loss drugs is reshaping grocery...
1 commentFiber Is the New Protein. But Only If It Tastes...
The Economist recently wrote this interesting tidbid relevant to any food brand "Catering to protein-rich diets is a tasty business". Essentially, the rise of GLP-1 weight-loss drugs is reshaping grocery...
1 comment -
POOKIE BAR Update.
One of the first batches of the Pookie Bar before baking. Made with raspberries. Three of these little 👹 have a total of 30 g of fiber (your daily recommended). ...
POOKIE BAR Update.
One of the first batches of the Pookie Bar before baking. Made with raspberries. Three of these little 👹 have a total of 30 g of fiber (your daily recommended). ...
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Inulin vs Psyllium husk: Which is better for co...
Let's start with the mechanism of action of each. Psyllium husk: This is the main component of many fiber powder based brands (Metamucil powder, Pinch, etc.) Psylium husk is a...
Inulin vs Psyllium husk: Which is better for co...
Let's start with the mechanism of action of each. Psyllium husk: This is the main component of many fiber powder based brands (Metamucil powder, Pinch, etc.) Psylium husk is a...