The Problem

Psyllium husk works for a smooth poop but it's gritty, bland, and boring.

The Solution

The craft brewery of psyllium husk.

New flavors & formats monthly: Powder, bar, jam.

No "natural" flavors.

“You are never more yourself than when you're taking a ****. You have that moment where you realize, This is me. This is who I am. You can pee without giving it a second thought, but not so with ****. Have you ever looked in a baby's eyes when it's ****? It's having a moment of pure self-awareness.”

Trevor Noah, Born a Crime 


Too many people are robbed of this moment. We are trying to give it back.